As consumers are becoming more conscious of their food choices and paying more attention to claims and labels, it’s crucial that they’re properly educated.
Contrary to popular desires, there’s no one diet, pill, shake, exercise program, or supplement that will help consumers increase the length or quality of their life. Rather, it’s a combination of these 5 healthy lifestyle choices.
We can’t predict what’s next for fats or any other food category. But what we can predict with 100% accuracy, is that the key to getting consumers to take action always relies on a better-informed consumer.
Last month, the International Food Information Council (IFIC) released the results of their 2018 Food and Health Survey. Over the years, we’ve noticed patterns in the survey results but one in particular continues to stand out year after year—consumers trust and rely on the health and wellness professionals more than any other source of information.
It’s no longer enough for brands to simply offer healthy options, it’s also up to them to make sure consumers are well-educated on the subject.