Meeting Consumers Where They Are

Allied health professionals are leaving their offices to meet consumers where they are—both literally and figuratively. This LA Times article describes the efforts of health professionals in California to meet people wherever they can influence purchasing decisions, including the grocery store. 

“It’s become increasingly clear that people’s regular eating and exercise habits have a much bigger effect on their health than the time spent at a doctor’s appointment.”  - Glen Melnick, USC Health Economics Professor

The conversation between health professionals and consumers about the foods they eat is a critical component of a preventive approach to health and wellness. The conversations between health professionals and consumers are exceptionally important to educating consumers, and in turn, preventing diseases. The location of this conversation is no longer limited to an office.