Nutrition Marketing: A Brand Perspective

Healthcare professionals agree that eating healthfully and deliciously can and do go hand-in-hand. And certainly there are social media enthusiasts who post beautiful images of kale salads and whole grain quinoa all over their feeds. Yet marketing nutrition to a broad consumer base, who may view healthy eating as sentence to starvation or deprivation or bland food, is much more challenging.

The complex regulatory environment makes it even harder. Words that evoke great nutrition—including the very word nutrition itself—are off limits.