Trust

What Makes a Source Credible and Trustworthy?

In a time when trust in traditional advertising is declining, consumers are constantly evaluating the sources from which they get information. With so much fake news and misleading stories, what should people look for in a reliable source? 

We’ve found that there are three characteristics that make a source credible and trustworthy. First, they must be knowledgeable on diet and nutrition. Second, they should have interests that are aligned with the consumer—promoting a healthy lifestyle. Finally, this trusted and credible source must be able to provide relevant, actionable advice. 

A Battle Cry to My Dietitian Colleagues

I spent the first decade of my professional career working as an advertising executive. People loved giving me suggestions for future ads or asking why pharmaceutical commercials involved people running in fields while a soothing voiceover announced scary side effects. At no time did I ever encounter anyone actively trying to do my job.  When I decided to pursue becoming a dietitian, I noticed one shocking and disturbing fact: I was hustling for years going to school full-time, taking the proper route toward becoming a credentialed Registered Dietitian, yet there were people who had never taken a single nutrition course touting themselves as “Wellness Professionals” doling out nutrition advice all across cyberspace.  The hardest pill to swallow is that people actually listened to them!