In a time when trust in traditional advertising is declining, consumers are constantly evaluating the sources from which they get information. With so much fake news and misleading stories, what should people look for in a reliable source?
We’ve found that there are three characteristics that make a source credible and trustworthy. First, they must be knowledgeable on diet and nutrition. Second, they should have interests that are aligned with the consumer—promoting a healthy lifestyle. Finally, this trusted and credible source must be able to provide relevant, actionable advice.