confusion

The Real Trends in Health & Wellness for 2017

It’s that time of year again—the time when our email inboxes and web browsers overflow with predictions about the key food trends for the coming year. Will 2017 be the year of sorghum? Will matcha take over the beverage market? Will people start swapping jackfruit for meat? 

While these trends represent exciting innovations in the food world, we don’t believe that they are the trends that will drive health & wellness in America next year. Instead, we encourage people to use this year-end period to take a step back and think about the big picture for 2017.