grocery

The Impact of Health & Wellness on Grocery Stores

Keep an eye out for grocers playing more of a role in health & wellness in the near future, a move fueled by consumer demand. According to Leslie Sarasin, President & CEO of Food Manufacturing Institute, grocery stores are situated perfectly to assist consumers on their health & wellness journey. This comes at a time of high competition for grocery stores—not only competing against themselves, but also online retailers, as we previously wrote about.  

The Importance of Influencers in a Changing Grocery Landscape

The way Americans shop for groceries is changing. Online food shopping is on the rise, and it is predicted to grow five-fold over the next decade. This is a great opportunity for brands to get their products to consumers. However, with the rise of online shopping, the opportunities to get in front of consumers have been reduced, and the number of these opportunities will continue to diminish. We’re not expecting online shopping to turn the grocery store model on its head, but it will lead to change in how CPG brands market their products. That’s why, now more than ever, face-to-face influencers are so important for connecting healthy brands to consumers.