The way Americans shop for groceries is changing. Online food shopping is on the rise, and it is predicted to grow five-fold over the next decade. This is a great opportunity for brands to get their products to consumers. However, with the rise of online shopping, the opportunities to get in front of consumers have been reduced, and the number of these opportunities will continue to diminish. We’re not expecting online shopping to turn the grocery store model on its head, but it will lead to change in how CPG brands market their products. That’s why, now more than ever, face-to-face influencers are so important for connecting healthy brands to consumers.