A recent Washington Post article highlights some of the confusion surrounding health & wellness. Often times, “myths” surrounding health & wellness are caused by misinterpretations of science. This leads consumers to ask: is sea salt better than table salt? Can a grain be a great source of protein? Does processed meat cause cancer? It can feel like journalists are using the “jump to conclusions” mat from the movie Office Space.
David Katz once explained this problem by saying:
"It’s not what we don’t know about diet that most threatens our health; it’s the constant misinterpretations of what we know."
That’s why we work with influencers—to get the right messages to consumers. Those who are counseling patients everyday have the ability to break through the clutter. They can address the myths, and provide better interpretations of science.