Health Influencer

The Real Trends in Health & Wellness for 2017

It’s that time of year again—the time when our email inboxes and web browsers overflow with predictions about the key food trends for the coming year. Will 2017 be the year of sorghum? Will matcha take over the beverage market? Will people start swapping jackfruit for meat? 

While these trends represent exciting innovations in the food world, we don’t believe that they are the trends that will drive health & wellness in America next year. Instead, we encourage people to use this year-end period to take a step back and think about the big picture for 2017.

Improving Consumers’ 200 Food Choices

The current level of uncertainty around healthcare in America brings self-care, and personal responsibility, to the forefront. Americans can combat this uncertainty by taking their health into their own hands. How so? By taking the first line of defense—making better food decisions. But how do consumers learn about new, better-for-you, products? Who can they trust for the information they need to stay healthy and well?

Advice From the Front Lines

One of things we constantly talk about here at Pulse is the power of the personal relationship between health influencer and patient. My friend Rebecca Tobin is a family practice physician with a family, a full patient load and a common-sense approach to helping her patients be healthy and well. On a recent walk through the neighborhood, Becky shared her prescription for becoming—and staying—healthy. I asked her if I could share it here because in the day-to-day bustle of marketing healthy foods—and admist the clutter of conflicting health & wellness messages bombarding consumers daily—it’s important to keep our eyes on the target—straightforward advice from a trusted source that can help the average American consumer live a healthier life.