collective

PulseConnect. Making Connections, Influencing Behaviors.

Years ago a “health influencer” was someone narrowly defined within the healthcare field: a doctor, nurse, dietitian, or physical therapist. Today, a health and wellness influencer is more broadly defined to reflect a wide variety of professionals that influence Americans’ health and wellness, including personal trainers, midwives, and health coaches.  While practice titles may be different, all kinds of health and wellness professionals leverage a high level of influence with consumers.  Together, this new collective of health and wellness influencers is connecting with more and more clients in novel ways—and brands are recognizing their power.