The Brand Perspective on Influencer Marketing

Having spent over 15 years as a clinical dietitian before transitioning to the food industry, I recognize how important it is for brands and health professionals to work together to improve Americans’ eating habits. As evidenced by our growing rates of obesity, diabetes and heart disease, and an aging population, it is critical that we work together to educate Americans on the role food plays in our health and longevity. 

At StarKist, our mission is to provide healthy food products for all Americans.  We understand that the vast majority of Americans consume less than a quarter of the recommended amount of seafood a week, and our aim is to provide healthy, convenient options to help overcome this.

We know from recent IFIC research that consumers are trusting of health professionals, especially Registered Dietitians Nutritionists (RDNs), to provide sound advice.  It makes perfect sense for food companies like Starkist to work with RDNs and provide them with information and teaching tools to help consumers understand the nutritional value of our products and how they can fit into their everyday lives.     

Educating health professionals about the nutritional value of shelf stable seafood while providing convenient and simple ideas for consumers to include it in their meals can help increase seafood consumption.  Whether providing recipes, tips for how to pair our products with different produce items to make a meal, or demonstrations on how to use our products, we work with RDNs in all areas of practice to get the message of “seafood twice a week” out. 

We like working with RDNs in the community because we know they are hearing firsthand what consumers struggle with.  They are the trusted resource for many consumers and can help us understand their clients’ concerns and nutritional needs so we can provide products and ideas to meet those needs.  It is a two-way street!   We need each other to improve the health of Americans.

Laura Molseed Ali, MS, RDN, LDN is the Registered Dietitian Nutritionist for StarKist Co.  She has over 25 years of experience having worked in clinical, retail and the food industry.  Laura is a member of the Academy of Nutrition and Dietetics, the Pennsylvania Dietetic Association, and is a former President of the Pittsburgh Dietetic Association.   She is an avid proponent that healthy eating is a delicious way of eating, and works with StarKist Co. to develop recipes and programs for consumers and health care professionals.